Retailer Spotlight - Longhills Food Mart 

The staff at Longhills Food Mart, located at 3820 Congo Road in Benton, recognizes that encouraging players to purchase the multiplier features on Powerball® and Mega Millions® can make a huge difference for the player and the store. 

“We try to ask every lottery player if they would like to add the Power Play® and Megaplier® options and also educate them on how these features can increase their winnings for only $1,” said Dalton Bufford, clerk. 

This best practice helps boosts the store’s sales and commissions while also gaining loyal players when they witness their winning tickets increase in value. 

“We enjoy helping our customers. My favorite thing about the lottery is when players win, and I love when they get higher payouts,” he said.

L-R: Dalton Bufford, clerk; Ben Duncan, manager; and Johnny Dervesh, owner.