Retailer Spotlight - Jeewan Groceries

Selling lottery was initially a learning curve for Jeewan Groceries Store Manager Nick Hadwani. With hard work, dedication and a keen eye for customers’ needs, the store has since earned a spot as one of the region’s top lottery retailers.

“This was my first business, so there was a lot to learn,” Nick said. “But so far, so good. The lottery is definitely our store’s specialty.”

When Nick bought the store in 2018, the lottery was already a mainstay with customers. To build customer loyalty and attract new players, the team doubled the number of lottery bins and offered more tickets for variety. They also relied heavily on their lottery sales representative to make sure players’ favorite games were always accessible.

“Rain, snow or sunshine, we always have what they need,” Nick said. “That’s the whole purpose. Players can buy what they like, and it gives them a chance to win.”

Beyond keeping their bins stocked, the team knows the importance of being approachable to customers. Getting to know their regulars and extending a helping hand to newcomers has also helped boost ticket sales.

“We like to encourage them to try new games or even play for the first time,” Nick said. “They like us being friendly and honest.”

The team’s hard work has paid off with more than high ticket sales. With increased foot traffic from the lottery, the store has also seen higher sales of other items, like drinks, candy, and gas.

“We really appreciate that,” Nick said.